York University Esports Brand
2022-2024
Brand Identity
Social Media
Print Design
Developing an existing brand while epowering the bold and friendly messaging during a period of regrowth for a gaming and esports club
Through working with club executives I was able to create refreshed  graphics and branding in to promote club events and recover from a post-covid decline in participation. In this process I managed a design team, created a simple brand guide as well as worked with the club’s frontend developer to create the first iteration of the club’s website.
Tools used
Figma, Illustrator
Contribution
Brand Design, Social Media, Marketing
Links
Instagram↗
Website Page↗
Brand
Working and leading a team of designers, I created material that updated and emphasized the bold and vibrant community while still keeping the same spirit from previous years.

This iteration of the brand features wittier and bolder messaging to promote stronger recognizability.
Social Media
Print Campaign
Posters created for seasonal events with a witty tone and emphasizing the call to action on the event dates and social media information.
Website
Worked with a developer to create a visual system that could be connected to Notion API to display more information about club events, team info, as well as members in the executive team.